Adam Lasoff is a seasoned investment sales professional who is passionate about winning as a team and helping clients and colleagues meet their goals. In October of this year, he joined JLL as Managing Director with the Capital Markets Group after a decade at Cushman & Wakefield. Lasoff, who has been actively involved in NAIOP SFBA since 2013, has taken the reigns as 2021 Chapter President.
In his current role at JLL, Lasoff works with the Investment Advisory Team on office, R&D, and industrial transactions and is responsible for leading the company’s Corporate Finance and Net Lease business in Northern California. Currently, his team is working on a number of high-profile transactions including a large build to suit for one of the fastest growing medical technology companies in the world. Additionally, his team recently sold a large advanced manufacturing portfolio occupied by tenants that create and deliver products to the US military’s most critical divisions. “To simplify it for an investor, real estate really is a box of cash flows,” said Lasoff. “I always find the most interesting part of our business to be the companies and people that help back those cash flows.”
A thought leader who constantly strives to innovate, Lasoff finds developing creative solutions that allow clients and colleagues reach their goals the most rewarding aspect of his career. He attributes his five-year stint as an investment and commercial banker before transitioning into real estate capital markets with instilling in him an unwavering sense of commitment. “I regularly worked 16-hour days, pulled at least one or two all-nighters per month and was available to my clients 24/7,” he said. “While my schedule is more manageable now, our team works on extremely complex deals that require ingenuity and I take great pride in doing whatever it takes to deliver for my clients and partners.”
Lasoff also enjoys sharing his expertise as a mentor to young people getting started in the business. He encourages them to get actively involved immediately. “Find a mentor, get out of the office (with a mask!), network as much as possible and become a thought leader,” he said. “I also encourage people to give back as early as possible. This is a tight knit community and I encourage everyone to help students and those new to the industry navigate their careers.”
Naturally, he also recommends that emerging professionals join NAIOP SFBA. As a member of the inaugural class of the Chapter’s Young Professionals Group (YPG), Lasoff got a jump start on his career. Upon completing the year-long program he participated in the YPG Alumni Committee, then served on the Chapter’s Sponsorship Committee. He was quickly elevated to the Board which led to his appointment as President. Lasoff attributes NAIOP with helping him expand his network and deepen his relationships with industry peers. “Some of my closest friends in the business today are people that I met either within YPG or at other NAIOP events,” he said. “I don’t care how smart you are or how hard you work. At the end of the day this is a people business and if you want to make it happen, you need to develop relationships and be involved in industry organizations like NAIOP.”
On the personal front, Lasoff hails from Rockville, MD, the land of crab cakes and football! These days he makes his home in Corte Madera with his wife and their two daughters. “My wife Arin is the best psychotherapist in Marin, I’ve never met a person who gives back as much as her,” he said. “My daughter Caroline (5) has the world’s biggest heart and is quite possibly the smartest person on this planet. My other daughter, Lexi (2) is a charmer with zero fear who will be running this organization in 30 years!”
On another “note” Lasoff is passionate about music. He moonlights as a pianist and is known in certain circles as “The Piano Man”. Additionally, he is passionate about good old-fashioned values. “It is the simple things that mean the most,” he said. “Saying please and thank you, apologizing when making a mistake or doing something wrong, being grateful, and reaching out a hand to those in need.”