Real Estate Insider: The Role of PropTech in Today's Real Estate Market

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The rise of PropTech in the commercial real estate industry isn’t slowing down and in some cases, companies that are not incorporating tech innovations are viewed by industry experts as those that likely aren’t going to be successful.

PropTech is as broad as the CRE industry, but offers valuable insights into planning and development, construction, property management, marketing, and finance. Join us for a lunchtime panel on PropTech through the lens of ESG, development, as well as occupancy and operations, including efficiency and cost savings.



Maya Setchkova
Managing Director, Cushman & Wakefield


Maya Setchkova is a Managing Director at Cushman & Wakefield, San Francisco, in charge of a global tech account spanning all service lines and is also driving innovation across a number of Bay Area/West Coast accounts.  She has over 20 years of experience in real estate investment, asset management, finance, brokerage, property and facility management, project management, and lease administration.  

Maya is passionate about introducing innovative technology to the traditionally conservative real estate sector.  She has piloted/implemented a large number of new PropTech solutions in various property portfolios. Maya also serves as CFO/COO/CSO advisor to startups in the real estate and healthcare space.  She is an established PropTech expert and has spoken at PropTech forums and published articles on the subject.

Maya is a graduate of the MIT Sloan School of Management, Stanford Leadership Development Program at Stanford School of Medicine and also holds a joint MS in Economics from National University of World Economics in Sofia and Capital University of Economics and Business in Beijing.




Kharlo Barcenas
Head of Sales and Marketing, VEC


As a Head of Sales and Marketing, Kharlo loves assisting subcontractors, GCs, and End-users assemble great teams and technology packages for project deployment. His background in civil engineering and 18 years in general construction provides a unique perspective that clients have come to rely on. Utilizing an extensive network of resources including engineers, brokers, construction managers, architects, allows him to provide comprehensive advisory services and address specific project goals with knowledgeable and trusted partners.


Laurie Conner
President & CEO, The Detection Group


Laurie C. Conner has led a 35-year career in high technology companies, focusing on strategy, marketing, sales and business development. She is particularly experienced in bringing new technologies and concepts to market and enjoys the challenges of entrepreneurship and growing businesses from the ground up.

Currently Ms. Conner is President of The Detection Group, which she recently sold to Watts Water Technologies (NYSE: WTS), a publicly-traded worldwide provider of quality water solutions for commercial, industrial, municipal and residential properties. The Detection Group provides cloud-based, IoT water solutions for the built environment.  She now finds herself in the middle of the “Internet of Things” revolution or, more specifically, the “Internet of Water.”

Ms. Conner serves on the Board of Directors of NV5 Global (NASDAQ: NVEE), a leading provider of engineering consulting solutions for public and private clients and is Chair of the Nominating and Governance Committee. She lives in Emerald Hills CA.


Jon Hong
Partner, Fifth Wall


Jon Hong is a Partner at Fifth Wall, where he Co-Leads the Real Estate Technology Investment team.  Prior to joining Fifth Wall, Jon was an Investment Director at the SoftBank Vision Fund, investing in and serving on the Boards of companies ranging from gopuff to ShipBob to REEF, among others. Before joining SoftBank, Jon was at PointState Capital focused on public global technology, media, and telecom (TMT) investments and started his career at Goldman Sachs. He graduated from the University of Pennsylvania, where he received his BA in International Relations from the College of Arts & Sciences and BS in Economics from the Wharton School.


Shaina Li 
Head of Growth,
Mesa - Google Labs Sustainability Team


Shaina Li is Head of Growth at Mesa, which is part of Google's Sustainability team. Mesa uses affordable hardware and machine learning to help older buildings digitize operations and cut energy waste. Her past work spans real estate technology and private equity investment. Most relevant to this conversation, she was an investment professional at Hines and helped scale a tech-enabled property management startup called Common. She has a BA in Architecture from Princeton University.



12:00 PM
Registration & Lunch

12:30 -2:00 PM
Panel Discussion



Cushman & Wakefield
425 Market Street, Suite 2300, SF 94105


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